Everything a new coach needs, in one place. Read Lionel's playbook, explore the full knowledge base, then prove you're ready with the certification exam.
Event Hawk is a marketing company built for one industry — bounce houses, water slides, tents, and event rentals. As a coach, your job is to turn each owner's numbers into a clear story and a plan they trust. This academy gets you ready to do exactly that.
"My Book to Event Hawk" — Lionel's plain-English guide to how we sell, coach, keep clients, and run the machine. Start here.
17 structured chapters — sales scripts, the 4 Keys, underperformer diagnosis, billing, automations, metrics and more.
A randomized, multiple-choice certification drawn from the book. Score 80%+ to certify. Results go straight to HR.
Download and read "My Book to Event Hawk" cover to cover. It's written to be read once, then kept as a reference.
Go deeper on any topic — every process, script, and policy is here, graphically organized and searchable.
Enter your name & work email, answer 20 randomized questions, and export your results PDF. You have 3 attempts.
The full Event Hawk operating knowledge — rebuilt from Lionel's original documents into clean, cross-linked chapters.
Every new Event Hawk business coach must read the book and pass the certification exam. You've got this.